Freelance Brand & Web designer

I help Founders turn their vision into a brand that attracts clients

A solo Webflow practice building fast, sharp, design-forward sites for founders and the agencies that partner with them. Webflow only. No templates, no filler, no missed deadlines.

start a project

Jelmer Hoekstra

Freelance Brand & Web designer

5.0

"Jelmer significantly improved the look and feel of my webshop, Happy Life Store, in a short amount of time. It was a pleasure working with him, and I can wholeheartedly recommend him to anyone who wants to achieve more conversions through their webshop as well."

Rolf van der Pol

5.0

"We are extremely satisfied with Jelmer's work on our website. He translated our wishes perfectly into a modern, user-friendly site that is both professional and functional. With his proactive attitude and quick responses, he managed to exceed our expectations. Thank you, for your fantastic work! We definitely recommend you!"

Stijn Goes

5.0

"Jelmer nicely improved my website, it looks more professional and has more structure. It was also great working with him. He responded quickly, was open to input, and to the point, top notch!"

Nathan de Veer

5.0

"Very satisfied with Jelmer. A young entrepreneur who is driven and reliable. Knows his stuff, responds quickly to questions, and thinks along creatively. I can definitely recommend his services!"

Cor Zuidema

Selected work

Work I am proud to put my name on

Famoz

OK Units

Waterland dakgroep

Spartan Coatings

Famoz

Webflow

Website Development

Computer monitor displaying a video of a woman in a yellow dress holding a basket outdoors.

Ok units

Webflow

Website Design

Website development

Silver laptop floating showing a website with wooden housing units and Dutch text about affordable living.

Waterland Dakgroep

Webflow

Website Design

Website development

Waterland Dakgroep website shown on a monitor, with a Dutch roofing headline and a free roof-inspection request form

Spartan coatings

Figma

Website design

Tablet screen showing Spartan Coatings website with quote form and concrete coating services in Jacksonville.

More case studies and full project walkthroughs available on request.

See our portfolio

My mission

I build Webflow sites worth shipping, without cutting corners to get there

Design-forward work, delivered on time, at a standard that does not slip. I would rather take fewer projects and make every one sharp than chase volume and hope nobody notices.

What I run on

Three things I do not compromise on

Craft over volume

I take fewer projects on purpose. Every site gets the attention it deserves, designed properly and built clean. Quality is the whole point.

Straight talk

Clear scope, honest pricing, and real answers. I will tell you what works, what does not, and what I would do in your shoes.

Reliable delivery

I hit deadlines. When you put your name on my work, your reputation rides on it, and I treat that like it matters.

My standard

Built on craft and reliability

One platform, mastered. A real process, repeated. A standard I hold on every single project.

Figma-first design

Every project is designed properly before a single section gets built.

PREDICTABLE TURNAROUND

Clear timelines you can promise to your own clients without sweating.

CLEAN HANDOFF

Tidy, documented Webflow projects your team can actually maintain.

CARE AFTER LAUNCH

Ongoing support and updates available, so the site keeps performing.

WHITE-LABEL READY

We work behind your brand and stay out of sight. Your client, your credit.

WEBFLOW ONLY

One platform, fully mastered. Clean builds that are easy to edit and easy to hand off.

Figma-first design

Every project is designed properly before a single section gets built.

PREDICTABLE TURNAROUND

Clear timelines you can promise to your own clients without sweating.

CLEAN HANDOFF

Tidy, documented Webflow projects your team can actually maintain.

CARE AFTER LAUNCH

Ongoing support and updates available, so the site keeps performing.

WHITE-LABEL READY

We work behind your brand and stay out of sight. Your client, your credit.

WEBFLOW ONLY

One platform, fully mastered. Clean builds that are easy to edit and easy to hand off.

Figma-first design

Every project is designed properly before a single section gets built.

PREDICTABLE TURNAROUND

Clear timelines you can promise to your own clients without sweating.

CLEAN HANDOFF

Tidy, documented Webflow projects your team can actually maintain.

CARE AFTER LAUNCH

Ongoing support and updates available, so the site keeps performing.

WHITE-LABEL READY

We work behind your brand and stay out of sight. Your client, your credit.

WEBFLOW ONLY

One platform, fully mastered. Clean builds that are easy to edit and easy to hand off.

Figma-first design

Every project is designed properly before a single section gets built.

PREDICTABLE TURNAROUND

Clear timelines you can promise to your own clients without sweating.

CLEAN HANDOFF

Tidy, documented Webflow projects your team can actually maintain.

CARE AFTER LAUNCH

Ongoing support and updates available, so the site keeps performing.

WHITE-LABEL READY

We work behind your brand and stay out of sight. Your client, your credit.

WEBFLOW ONLY

One platform, fully mastered. Clean builds that are easy to edit and easy to hand off.

Figma-first design

Every project is designed properly before a single section gets built.

PREDICTABLE TURNAROUND

Clear timelines you can promise to your own clients without sweating.

CLEAN HANDOFF

Tidy, documented Webflow projects your team can actually maintain.

CARE AFTER LAUNCH

Ongoing support and updates available, so the site keeps performing.

WHITE-LABEL READY

We work behind your brand and stay out of sight. Your client, your credit.

WEBFLOW ONLY

One platform, fully mastered. Clean builds that are easy to edit and easy to hand off.

100%

Webflow, nothing else

2–4 WEEKS

Typical build, start to ship

3 CONTINENTS

Delivering across the EU, US and Australia

How I work with you

Two ways to work with me

Whether you are an agency who needs a Webflow partner behind the curtain, or a founder who wants a site that actually looks designed, pick your lane.

white-label for agencies

Your clients, your name, my hands. I slot into your process as your design and Webflow partner, deliver to your standard, and stay invisible. You sell the work and keep the relationship. I make sure it ships clean and on time.

Design and build under your brand

Fits your workflow and timelines

One reliable partner, project after project

Become a partner

Direct for founders

For founders and teams who want a site they are proud to send people to. I handle the design and the build end to end, so you get something sharp, fast, and made to last without managing a freelancer circus.

Full design and Webflow build

Sites that match your standard

Care and support after launch

Start a project

Why work with me

Why agencies and founders put their name on my work

webflow only, done right

I am not splitting my attention across five platforms. Webflow is all I do, which is exactly why I do it well.

Your reputation stays clean

On time, on brief, and built to your standard. I make you look good in front of your client. That is the whole job.

Design that earns its price

World-class craft from a designer who cares more about the outcome than the invoice. The work looks expensive. The partnership is not.

How it works

From brief to launch in five steps

Brief and discovery

I dig into the goals, the brand, and the audience. No design happens until I know what the site actually needs to do.

Design in figma

I design the full site in Figma first, so you see and approve every screen before anything gets built.

Build in Webflow

I turn the approved design into a clean, fast, fully responsive Webflow build. No shortcuts, no messy class names.

Review and handoff

I walk the finished site with you, refine the details, and hand over a project your team can run.

Care and support

Need ongoing updates? I stick around. Optional care plans keep the site sharp long after launch.

FAQs

A few quick questions people ask

Are you really Webflow only?

Yes, on purpose. I went deep on one platform instead of spreading thin across many. That focus is why my builds are faster, cleaner, and easier to maintain than a jack-of-all-trades shop.

How does white-label work?

I become your design and Webflow partner behind the scenes. You keep the client relationship and the credit. I deliver to your brand and your standard, and your client never needs to know I exist.

What does a project cost and how long does it take?

Most projects land in the two to four week range, with pricing scoped to the work. Tell me what you need and I will give you a clear number and timeline, no vague estimates.

Will you work in our timezone?

I overlap with Europe and Australia daily and stay reachable for US teams too. You will not feel the distance.

How do we get started?

Send me a quick note about your project. I reply fast, with a real answer. No pressure, no pitch.

Have other questions?

Feel free to reach out and ask me directly.

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